Instructional Marketing uses a didactic approach to communicating with your potential and existing customers. It will help grow your business. Instructional Marketing educates people about the benefits of your products and services.
Instructional Marketing is a maturing trend that builds loyalty and helps you establish a trustworthy brand.
When you sell products or services, you tell people about their features and show them how your offer will benefit them. Then you extend a call to action: an invitation to purchase. Finally, you close the sale by securing a verbal or written commitment.
You want your customers to understand how your product or services compare to others in the market. If they don’t agree to buy right away, you want them to remember your unique selling proposition.
Think of those concepts: tell, show, understand, and remember. These goals should claim most of your effort when you try to generate new business. Telling, showing, understanding, and remembering are the aim of instructional science.
What Does Instructional Marketing Look Like?
Your instructional marketing campaign might include informational product sheets or an online video. Your campaign might offer interactive presentations on your website or accessible from customers’ mobile devices. However, don’t worry about the technology used to deliver your information (that’s Didactable’s job). Focus on the message you want potential customers to remember.
How Do I Start Instructional Marketing?
You begin the Instructional Marketing process by answering this question:
What one thing do you want people to remember about your product or service 24 hours after you’ve told them about it?
You should answer that question with a description of what benefit they’ll get from using your product or service. Don’t spend your time trying to get them to remember some technical aspect of the product or process. Research has proven that in most instances, people only remember one or two salient points about something they’ve heard. If they will only remember one thing a day or two after your pitch, get them to remember how your offer will benefit them!
Determine which of the many available channels (computer-based training, online video, printed materials, electronic documents, etc.) or any combination of channels will best reach your potential customers. Develop simple, clear messages and express them through the best channels.
Didactable will create materials and programs that effectively instruct potential customers about how your business can benefit them. We develop the most cost effective media and materials to communicate with your prospective customers. We create efficient sales training programs for your employees.