Large companies have adopted E-learning and computer based training to educate their employees, sales reps, and customers. Distributing instructional content through the Internet is much more cost effective and timely when compared to printed materials or in-person training sessions. However, “cost-effective” is still very expensive for small businesses. Even the entry-level learning management systems used to distribute and track this online training requires an investment of $250,000+.
Is there any way your small business can benefit from the advantages of computer or Internet-based training without spending a fortune?
You can communicate and instruct your employees or customers using the Internet for a fraction of the cost that large companies spend. One of the major features that learning management systems offer is the ability to test and track learners’ progress though online courses. The ability to deliver electronic documents, video or highly interactive media is something anyone with a website can do.
If you don’t care about tracking, timing, and testing people, you can deliver “E-learning” to anyone who can access your company’s website. The things that you want to monitor, as a small business owner, are your sales and bottom line. Activity does not always translate to results, so why spend the time tracking and testing people who want access to your instructional marketing or product training content?
Implementing E-Learning for Your Small Business
You should begin (or continue) by defining what message you want people to understand and remember about your products and services. Ask whether or not Internet/computer-based instructional content is the best way to reach those people (your employees or customers). If it is, then begin designing instructionally-sound, cost effective E-learning content to distribute.
If you invest in basic E-learning programs to educate people about the benefits of your products and services, you will save time, money and also reach a much larger audience with your marketing message.
Didactable creates effective, affordable E-learning and computer based training for businesses of all sizes.