Why Do I Need a Product Training Program? When your sales staff knows more about your products and services, they sell more of them. Knowledge gives them more confidence and advantages over your company’s competitors. Your employees will explain your product’s features and benefits clearly. They will close more sales.
A confident, knowledgeable sales force increases customers’ confidence in your company, products and services. They’ll not only buy more of what you offer,
When you consider all this can you really afford not to have an effective product training program?
What Should Product Training Include?
Your product training program will not only communicate the important features and benefits of your products, it will show how they compare to similar items in the marketplace. The product training program must include specific information about warranties and/or customer support after the purchase.
An effective product training program will also discuss add-on items or value added services that will enhance your customers’ purchases and increase your revenues per transaction.
The most effective training programs will always speak in terms of how your products or services ultimately make a customer’s life or business better.
What’s the Best Way to Train People about Our Products?
Whether you’re training your sales force or educating your potential customers directly, you want them to get information AND motivation. Some people learn best by hearing an explanation or reading a description. Others learn better from seeing a demonstration or by trying it out themselves. Others might learn best from a combination of these things.
The best way for you to train people on your products or services is to explain them and demonstrate them. If you’re selling an intangible service, you will want your training program to include case studies and illustrations of how your work benefited someone else in the past.
You will want product or service information sheets that sales reps can share with customers to refer back to while making a purchasing decision. You can augment these items with Internet-based video or documentation to ensure quick, effective access for both employees and customers.
All of these elements can combine to create confident sales people, motivated customers, and more income for your business.